Are you a startup, creator, charity, eco project or church plant?

A small brand with big aspirations?

A pioneer?

You'll know that an engaged audience lies at the heart of your success.

You'll also know that finding and connecting with that audience isn't easy.

This is where I can help.

To explain how, I'm going to tell you a story about why I called my business Pilgrimage Design.


Well, I once walked an ancient pilgrim way across Great Britain, coast to coast. It was blissful, painful and spiritual, all rolled into one.

There were three things that made it possible:

I believe that all pioneering brands need these things too.

1. Destination. Where are you going? What's the goal? What does success look like?

2. Route. How are you getting there?

3. Company. Who do you want to join you on the journey? Who's in your 'tribe'?

I'm Sam Thorogood, a bilingual (English/French) brand designer with a background in charity fundraising and theatre marketing.

If you want to work with me (and it's a good fit for both of us), here's my pledge.

I'll partner with you to understand your destination, where on the route you are and—crucially—who you want to bring along.

I'll then design a sublime brand identity that will connect you with those people, whether they're clients, customers, colleagues, congregations, communities...

I'll be professional, communicative and transparent throughout.

Ready to discover what might be possible for your brand?

Please take a look at 'The Solution'.

Once you've done that, I invite you to:

Sam Thorogood | Pilgrimage Design