It was the morning of Tuesday 29 September 2020.




I noticed that Yes Theory had posted a new short film to their YouTube channel.


They're a group of friends who make videos about random acts of kindness, pursuing meaningful connections and seeking discomfort.


I was inspired by what I saw.


So...


...I created a poster to show my appreciation.









The film is told through a series of Google searches, so I based the colour scheme on the Google logo.


For the text, I adapted





(great typeface).


I overlaid some grain and paper texture, and hit 'export'.


It was now around 4pm.


I could never have predicted what happened next.







A few hours after sharing my poster on the Facebook group for Yes Theory fans, Ammar (co-creator of Yes Theory and subject of Free Child) shared it on Instagram to promote the film.


I was pretty excited.​​​​​​​





The film is about the power of the internet to connect us globally.


On Tuesday 29 September 2020, I saw that immense power in action.


What started as a fan-made poster had become an 'official' image for Free Child, shared with hundreds of thousands around the world...





...less than twelve hours after I watched the film for the first time.


Are you interested in a similar poster for your film, event or business? Drop me a line and let's talk! yourpilgrimagedesign@gmail.com :)



Sam Thorogood | Pilgrimage Design

yourpilgrimagedesign@gmail.com